人士认为，中国造纸业的转型风声起源于2012年，当年中国造纸产量和消费量都第一次出现了多年未曾出现过的负增长，产能结构性过剩和阶段性过剩状况大面积出现，中国造纸业的阵痛由此出现。

身为国内造纸业企业，对此有着深刻认识，认为：造纸业的转型升级，环境保护是不能逾越的红线，“没有环保，就没有造纸”，这个认识正在成为造纸行业坚持可持续发展的企业的共识，造纸业也为此付出了巨大的不懈努力。董事长认为，如何改变传统造纸业的粗放发展模式，平衡企业发展与环境保护，这是中国造纸业面临的巨大挑战，也是减少大气污染，推动中国生态文明建设，实现美丽中国梦的巨大挑战。

With the development of economy and the awakening of environmental protection awareness, the market's requirements for China's paper industry have shifted from mainly meeting the demand of quantity to the requirements of quality and structure.

People believe that the wind of transformation of China’s paper industry originated in 2012, when China’s paper production and consumption both showed negative growth for the first time in many years, and large areas of structural and phased overcapacity of production capacity appeared, the travails of China’s paper industry have emerged.

As a domestic paper-making enterprise, it has a deep understanding of this, and believes that: the transformation and upgrading of the paper industry, environmental protection is an insurmountable red line, “No environmental protection, no paper”, this understanding is becoming the consensus of sustainable development in the paper industry, and the paper industry has made great efforts to this end. According to the chairman of the board, how to change the extensive development model of the traditional paper industry and balance the development of enterprises with environmental protection is a huge challenge for China’s paper industry, as well as to reduce air pollution and promote China’s ecological civilization, the great challenge of realizing the beautiful Chinese dream.